To create a downtown where people want to be.

"The downtown is the only part of the city that belongs to everybody. It doesn’t matter where you may find your home; the downtown is yours, too. Investing in the downtown of a city is the only place-based way to benefit all of its citizens at once.

Quoted from: "Walkable City: How Downtown Can Save America, One Step at a Time" – Jeff Speck



Guided by the Main Street 4 Point Approach, the Winona Main Street Program is committed to Historic Downtown Winona being the heart of our community and region, a vibrant hub of commerce, arts and culture, recreation and residential life.

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The Winona Main Street Program is a committee of the Winona Area Chamber of Commerce and is made possible by the Winona Chamber and the Winona Port Authority.